What are marketers set to gain from tapping into CTV?

Magnite’s UK & Nordics Managing Director, Julie Selman, joins Sam Tidmarsh, Senior Reporter, Videonet, to discuss Magnite’s new piece of research exploring the importance of Connected TV and the role it plays for marketers. Julie shares insights into consumer viewing habits of streamed TV, consumer receptivity to advertising, and discusses whether CTV is able to deliver outcomes typically associated with traditional linear channels. Julie also discusses CTV capabilities for behaviour-based targeting and activation opportunities.